Yesterday in our 365 Days of Social Media post, we briefly introduced Tweetdeck, a Twitter client that allows users to manage multiple social media accounts in one convenient place. Today we take a quick look at Hootsuite, another popular social media management tool. There are two main price plans for Hootsuite: Free, and a Pro [...]
One of the biggest challenges most of the small business owners I work with face, is a perceived lack of time. How will I find time to tweet, post on Facebook, update my blog when I am already too busy trying to run my business? There are a plethora of social media tools available to [...]
I truly believe that each person we meet, we meet for a reason: whether they are brought into our lives to inspire us, to teach us something about ourselves, to give us new perspective, to challenge our comfort zone, or even just to make us smile when we didn’t realize we were frowning. Marisa and [...]
Hey hey! It’s my birthday giveaway! One of the greatest joys in life (granted, perhaps just for oddballs like me) is being proven wrong. I love when I am shown a new perspective, when someone moves me enough to change my mind. This happened recently with my trip to Seattle, and also with Anthony Bourdain. [...]
Where’s the beef? Usually NOT on my dinner plate. Not that I have a beef with beef (ba-dum-bum), it’s just that I prefer chicken, seafood, pork, or even duck to beef. And yet… this dish has me rethinking my stance. I stumbled upon the idea for this recipe via Pinterest (shocking, I know), and while [...]
While I try to look at the bright side of life in all situations, let’s be honest: sometimes life just sucks. All in all, it’s been a crappy birthday week for me so far. I’ll spare you the details, but let’s just say that I’m exhausted, in pain, annoyed & frustrated, trying to be positive, [...]
Now that you have educated and entertained your audience, it’s time to secure their connection to your business or brand personality by engaging them. You hear a lot about engagement in social media. 10 Ideas to Engage Your Social Media Audience * Ask questions. It’s the simplest, easiest, and most effective tool of engagement. * [...]
To have a strong presence in social media, you not only need to educate and inform your audience, but it helps to entertain them as well. By this, I don’t mean you need to be overly silly, but simply show more personality. Now that you’ve reeled them in with your educational and informative posts, help [...]
When working with small businesses on social media campaigns and during my workshops, I often talk about the three E’s of social media: Educate, Entertain, and Engage. EDUCATE Social media is a wonderful platform for businesses and individuals alike to educate audiences. From a business standpoint, you want to educate your audience about your product [...]
You know those women you meet who have SO much energy, drive, and a crazy combination of smarts, beauty, style, and creative ideas? That’s Mai Tran. She’s one of those women. How does she do it all, and with so much style? I have no idea! She inspires me with not just all that she [...]
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