365 Days of Social Media, social media, Strategy, technology

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365 Days of Social Media, Day 78: Hootsuite

Yesterday in our 365 Days of Social Media post, we briefly introduced Tweetdeck, a Twitter client that allows users to manage multiple social media accounts in one convenient place. Today we take a quick look at Hootsuite, another popular social media management tool. There are two main price plans for Hootsuite: Free, and a Pro [...]

{365 Days of Social Media} Day 78: Tweetdeck

365 Days of Social Media, social media, Strategy

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{365 Days of Social Media} Day 78: Tweetdeck

One of the biggest challenges most of the small business owners I work with face, is a perceived lack of time. How will I find time to tweet, post on Facebook, update my blog when I am already too busy trying to run my business? There are a plethora of social media tools available to [...]

{365 Days of Social Media} Day 54: Surprise Rewards

365 Days of Social Media, social media, Strategy

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{365 Days of Social Media} Day 54: Surprise Rewards

While I try to look at the bright side of life in all situations, let’s be honest: sometimes life just sucks. All in all, it’s been a crappy birthday week for me so far. I’ll spare you the details, but let’s just say that I’m exhausted, in pain, annoyed & frustrated, trying to be positive, [...]

365 Days of Social Media, social media, Strategy

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{365 Days of Social Media} Day 50: Entertain

To have a strong presence in social media, you not only need to educate and inform your audience, but it helps to entertain them as well. By this, I don’t mean you need to be overly silly, but simply show more personality. Now that you’ve reeled them in with your educational and informative posts, help [...]

365 Days of Social Media, social media, Strategy

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{365 Days of Social Media} Day 49: Educate

When working with small businesses on social media campaigns and during my workshops, I often talk about the three E’s of social media: Educate, Entertain, and Engage. EDUCATE Social media is a wonderful platform for businesses and individuals alike to educate audiences. From a business standpoint, you want to educate your audience about your product [...]

{travel bliss} 2 Days in Seattle, Part 4: Little Stops, Big Stops

365 Days of Social Media, social media, Strategy, Travel

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{travel bliss} 2 Days in Seattle, Part 4: Little Stops, Big Stops

Seattle is one of those cities where you need to just don your comfy shoes (women of the world, do not – I repeat: DO NOT – only pack 2” heels as I did! OUCH.) and simply walk around to discover the city’s treasures. Here are a few spots we were pleased to discover during [...]

{365 Days of Social Media} 2 Days in Seattle, Part I: Social Media Brilliance

365 Days of Social Media, social media, Strategy, Travel

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{365 Days of Social Media} 2 Days in Seattle, Part I: Social Media Brilliance

This week’s 365 Days of Social Media is taking a bit of a turn and slight break, but I’ll be back with daily updates soon! {above image from VisitSeattle.org} Let me begin by being completely candid: I have never been a fan of Seattle, Washington. Growing up in Portland, Oregon, I had plenty of chances [...]

{365 Days of Social Media} Day 32: Using Pinterest for Business

365 Days of Social Media, social media, Strategy

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{365 Days of Social Media} Day 32: Using Pinterest for Business

While many believe Pinterest to be solely for female crafters, wedding dreamers, and pretend perfect housekeepers, there are a growing number of businesses using Pinterest. Some of them are doing a fantastic job, while others are still trying to figure it out. Here are some tips on how to use Pinterest for business: * Create [...]

{365 Days of Social Media} Day 29: Facebook Lists

365 Days of Social Media, social media, Strategy

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{365 Days of Social Media} Day 29: Facebook Lists

Most people who use Facebook have a variety of types of Facebook friends that likely fall into specific categories. Perhaps you have some co-workers, some friends from high school, some online-only friends, some business colleagues, some family members, and your closest friends. There are times when a post you want to share is not necessarily [...]

{365 Days of Social Media} Day 27: Hashtags

365 Days of Social Media, social media, Strategy

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{365 Days of Social Media} Day 27: Hashtags

Hashtags first started as a Twitter tool to help find related information quickly. Simply put, they are acronyms or words used to help you more easily find tweets about events with a hashmark placed before the acronym, word or phrase. Examples of different hashtag uses: Events: #SOTU = State of the Union, #BBC = Bloggy [...]

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