365 Days of Social Media, social media, Strategy, technology

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365 Days of Social Media, Day 78: Hootsuite

Yesterday in our 365 Days of Social Media post, we briefly introduced Tweetdeck, a Twitter client that allows users to manage multiple social media accounts in one convenient place. Today we take a quick look at Hootsuite, another popular social media management tool. There are two main price plans for Hootsuite: Free, and a Pro [...]

{365 Days of Social Media} Day 54: Surprise Rewards

365 Days of Social Media, social media, Strategy

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{365 Days of Social Media} Day 54: Surprise Rewards

While I try to look at the bright side of life in all situations, let’s be honest: sometimes life just sucks. All in all, it’s been a crappy birthday week for me so far. I’ll spare you the details, but let’s just say that I’m exhausted, in pain, annoyed & frustrated, trying to be positive, [...]

365 Days of Social Media, social media, Strategy

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{365 Days of Social Media} Day 50: Entertain

To have a strong presence in social media, you not only need to educate and inform your audience, but it helps to entertain them as well. By this, I don’t mean you need to be overly silly, but simply show more personality. Now that you’ve reeled them in with your educational and informative posts, help [...]

365 Days of Social Media, social media, Strategy

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{365 Days of Social Media} Day 49: Educate

When working with small businesses on social media campaigns and during my workshops, I often talk about the three E’s of social media: Educate, Entertain, and Engage. EDUCATE Social media is a wonderful platform for businesses and individuals alike to educate audiences. From a business standpoint, you want to educate your audience about your product [...]

{365 Days of Social Media} Day 25: Social Media Business Cards

365 Days of Social Media, Design, Graphic Design, social media, Strategy

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{365 Days of Social Media} Day 25: Social Media Business Cards

Being in the design business, I really love business cards. I have my Plum District business cards, my Urban Bliss Media business cards, I have my Mama Calling Cards, and now, thanks to MOO cards, I have some personal social media cards. What is a social media card? It’s the card that you give out [...]

{365 Days of Social Media} Day 23: FB Cover Photo

365 Days of Social Media, social media, Strategy

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{365 Days of Social Media} Day 23: FB Cover Photo

By now, you should have Timeline for Facebook (if you don’t, click on the previous link to make the switch). Your cover photo is a large, full-width photo that spans across the very top of your Facebook Timeline. It sits directly above your Profile Photo. Your cover photo, like your profile photo, is visible by [...]

{365 Days of Social Media} Day 13: Working Social Media Slowly Into Small Business

365 Days of Social Media, social media, Strategy, work

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{365 Days of Social Media} Day 13: Working Social Media Slowly Into Small Business

I was presenting a social media workshop to a group of Community Inspired Professionals the other day, and they truly inspired this post. So many of my colleagues and clients are intimidated by social media, but especially entrepreneurs and small business owners who already have so much on their plate. They know they *should* be [...]

Top 10 Facebook Tips…For My Parents

social media

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Top 10 Facebook Tips…For My Parents

My parents recently joined Facebook. I know. My initial reaction was to revert back to 16-year-old mindset and step up my privacy settings for what they could see on my feed, but then my horror/amusement quickly turned from viewing their activity through the eyes of being their daughter into analytical food for my role as [...]