{365 Days of Social Media} Day 21: Ask questions

Engaging your audience is as simple as asking a question. I love asking questions on Facebook and especially on Twitter, mainly because I usually have a ton of curiosity about the differences of opinion people have over various issues. I am also always looking for recommendations for various items: places to eat, products to buy, [...]

{365 Days of Social Media} Day 20: You say Potato, I say WTF? The Maddening Ways Our Friends Use Social Media

Like you, I have a few friends on Facebook and Twitter. I love them, but sometimes there are certain individuals that post annoying updates/tweets (and I am very sure they feel the same about mine at times). Friend#1 posts everything she does on Facebook… or so it seems, thanks to her 15-18 updates a day [...]

{365 Days of Social Media} Day Nine: The 80/20 Social Media Rule

The standard 80/20 rule comes from the Pareto principle, which states that 80 percent of the outcome results from 20 percent of the input. When I talk about 80/20 in regards to social media, I am not referring to the Paretto principle at all. Just want to clarify that up front. My 80/20 social media [...]

{365 Days of Social Media} Day 5: Listen

In social media, it’s important to listen. By listening online, I mean simply reading tweets and updates, and then also “listening” to the unwritten nuances between interactions. There are many reasons for listening, but in the beginning it’s essential to listen to get the lay of the land. Each social media circle has slightly different [...]

{365 Days of Social Media} Day 4: How to Choose Your Social Media Profile Photo

Who is the person behind the illustrated dancing monkey Twitter avatar? I have no idea, and while I love monkeys as much as the next person, I don’t want to connect with one in social media. When choosing your photo for your social media profiles, choose carefully. This is the image that speaks a thousand [...]

{365 Days of Social Media} Day 3: Dress Up Your Bio

Most people tend to use social media at least a little bit for business and networking; I know very few people who use it purely for social reasons, and even then, they are wise enough to realize that everything they post can be used for or against them professionally. As tempting as it is to [...]

{365 Days of Social Media} Day 1: Delurk

Oh, lurkers! Come out, come out, wherever you are! We know you are there. Every time we see you IRL (in real life), you recite back our Facebook updates. Yet, you rarely post anything yourself. Social media is a two-way street. Think of it this way: isn’t it rather selfish of folks who take, take, [...]

365 Days of Social Media: Daily Tips + Inspiration

Since I was a young child, the communication world has been my comfort zone. Communication in various forms has always been and always will be my warm, cozy blanket where I feel safe, inspired, happy, alive. When social media came along, I embraced it immediately as just another layer of comfort in my life. I [...]

Who are you? The new Facebook is tricked out social media storytelling

I like the new Facebook, or at least, what it is about to become. I’m not here to debate the good, the bad, and the confusing — you can already find dozens of posts where you can share your rants or raves. I’m simply here to share that I like what the new Facebook is [...]

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Facebook updates its promotion guidelines

There’s no doubt about it: Facebook competition rules are confusing and can seem arbitrary, especially for small business owners who are simply trying to promote their businesses while also giving Facebook a boost.  However, Facebook recently made changes to its promotions guidelines, creating a few new allowances that will make conducting promotions using Facebook slightly [...]