{365 Days of Social Media} Day 24: LinkedIn Groups

LinkedIn Groups is a great way to ease yourself into the business social aspect of LinkedIn and gain more appropriate connections. Why join a LinkedIn Group? To stay on top of industry trends and news. Members tend to post industry-related articles, case studies, and press in Groups. To gain new, relevant connections. By joining social [...]

{365 Days of Social Media} Day 15: LinkedIn Headline

Did you know that you can edit your LinkedIn Professional Headline from the automatic headline LinkedIn creates for you if you leave this section blank? You can, and you should, edit this. Your LinkedIn Professional Headline is a brief description of who you are and what you do — NOT necessarily your job title. However, [...]

{365 Days of Social Media} Day 13: Working Social Media Slowly Into Small Business

I was presenting a social media workshop to a group of Community Inspired Professionals the other day, and they truly inspired this post. So many of my colleagues and clients are intimidated by social media, but especially entrepreneurs and small business owners who already have so much on their plate. They know they *should* be [...]