When you manage a team of women — and more specifically, moms — who work from home, I believe it’s important to periodically gather up the troops and do some fun team building. Not the corporate conference room, hire a boring guest speaker type of team building, but treating moms to an experience they wouldn’t [...]
Yesterday in our 365 Days of Social Media post, we briefly introduced Tweetdeck, a Twitter client that allows users to manage multiple social media accounts in one convenient place. Today we take a quick look at Hootsuite, another popular social media management tool. There are two main price plans for Hootsuite: Free, and a Pro [...]
One of the biggest challenges most of the small business owners I work with face, is a perceived lack of time. How will I find time to tweet, post on Facebook, update my blog when I am already too busy trying to run my business? There are a plethora of social media tools available to [...]
While I try to look at the bright side of life in all situations, let’s be honest: sometimes life just sucks. All in all, it’s been a crappy birthday week for me so far. I’ll spare you the details, but let’s just say that I’m exhausted, in pain, annoyed & frustrated, trying to be positive, [...]
To have a strong presence in social media, you not only need to educate and inform your audience, but it helps to entertain them as well. By this, I don’t mean you need to be overly silly, but simply show more personality. Now that you’ve reeled them in with your educational and informative posts, help [...]
When working with small businesses on social media campaigns and during my workshops, I often talk about the three E’s of social media: Educate, Entertain, and Engage. EDUCATE Social media is a wonderful platform for businesses and individuals alike to educate audiences. From a business standpoint, you want to educate your audience about your product [...]
While many believe Pinterest to be solely for female crafters, wedding dreamers, and pretend perfect housekeepers, there are a growing number of businesses using Pinterest. Some of them are doing a fantastic job, while others are still trying to figure it out. Here are some tips on how to use Pinterest for business: * Create [...]
Most people who use Facebook have a variety of types of Facebook friends that likely fall into specific categories. Perhaps you have some co-workers, some friends from high school, some online-only friends, some business colleagues, some family members, and your closest friends. There are times when a post you want to share is not necessarily [...]
Social media outlets can be incredible communities abundant with resources, growth opportunities, knowledge sharing. It is truly incredible how much one can learn from social media connections, and how many professional and personal life changes can stem from a simple exchange between you and somebody else online. They say sharing is caring, and it is [...]
You LOVE Pinterest. I know. I get it. I’ve been there too. It’s an intoxicating collection of inspiration and dreams. In recent months, Pinterest has seen a huge surge. Now it seems you are all on Pinterest – all the time, pinning and repinning away. {Read my Pinterest primer if you are not sure what [...]