Yesterday in our 365 Days of Social Media post, we briefly introduced Tweetdeck, a Twitter client that allows users to manage multiple social media accounts in one convenient place. Today we take a quick look at Hootsuite, another popular social media management tool. There are two main price plans for Hootsuite: Free, and a Pro [...]
One of the biggest challenges most of the small business owners I work with face, is a perceived lack of time. How will I find time to tweet, post on Facebook, update my blog when I am already too busy trying to run my business? There are a plethora of social media tools available to [...]
While I try to look at the bright side of life in all situations, let’s be honest: sometimes life just sucks. All in all, it’s been a crappy birthday week for me so far. I’ll spare you the details, but let’s just say that I’m exhausted, in pain, annoyed & frustrated, trying to be positive, [...]
To have a strong presence in social media, you not only need to educate and inform your audience, but it helps to entertain them as well. By this, I don’t mean you need to be overly silly, but simply show more personality. Now that you’ve reeled them in with your educational and informative posts, help [...]
When working with small businesses on social media campaigns and during my workshops, I often talk about the three E’s of social media: Educate, Entertain, and Engage. EDUCATE Social media is a wonderful platform for businesses and individuals alike to educate audiences. From a business standpoint, you want to educate your audience about your product [...]
Engaging your audience is as simple as asking a question. I love asking questions on Facebook and especially on Twitter, mainly because I usually have a ton of curiosity about the differences of opinion people have over various issues. I am also always looking for recommendations for various items: places to eat, products to buy, [...]
I was presenting a social media workshop to a group of Community Inspired Professionals the other day, and they truly inspired this post. So many of my colleagues and clients are intimidated by social media, but especially entrepreneurs and small business owners who already have so much on their plate. They know they *should* be [...]
The length of social media updates are based on the brevity and immediate gratification from which texting was built, so texting acronyms carried over into social media, and are now the norm. Of course, there are certain acronyms that are specific to certain platforms, but in general, most standard texting acronyms apply in social media. [...]
I’ll keep this post brief, because there’s not too much to say about it but it is a message that definitely warrants it’s own post: DO NOT SEND AUTO DIRECT MESSAGES. I’m not sure which “social media experts” or social media automated software programs are telling throngs of new users that sending new followers automatic [...]
The standard 80/20 rule comes from the Pareto principle, which states that 80 percent of the outcome results from 20 percent of the input. When I talk about 80/20 in regards to social media, I am not referring to the Paretto principle at all. Just want to clarify that up front. My 80/20 social media [...]
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